Last Updated January 2021 by Crystallace
So, the decision is final? A blog, it is! Congratulations on the new beginning.
The blogging world is equally exciting and scary. The excitement of having a laptop lifestyle is shared with learning new things and making a lot of uncomfortable decisions.
One of those decisions is choosing your profitable blog niche. A mistake that I made as a blogger was not deciding on a niche early on. I wanted to talk about everything. Just pour out my heart here on Al Gore’s internet but that was a mistake.
A niche is defined as the topic around which your blog is written. Having a profitable blog niche is a key factor for having the blog become profitable in the long run. Your blog will grow and become profitable quicker if you have a niche. Remember you want to be Blogging for Bank. So….
Here are 9 Tips on how to find a profitable blog niche:
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Make it evergreen
The most important thing that you need to take care of when choosing your blogging niche is the nature of the niche. Is it evergreen? Is it seasonal?
An evergreen niche is a niche that is searched all year round and has a stable search volume.
For example, A gift idea/ DIY gift blog for birthdays is an evergreen niche. People are searching for DIY gift ideas all year round for their loved one’s birthdays.
On the other, a gift idea blog for Christmas is a seasonal niche. This is because people search for these gift ideas only around Christmas.
Here are some evergreen profitable blog niches:
- Health and wellness.
- Personal finance.
- Business.
- Pets.
- Lifestyle.
- Travel.
- Gaming.
- Technology.
- Wealth.
- Food.
Solve Your Own Problems
The other thing that you can do to find a profitable blog niche is to solve your own problems.
Was there some resource that you were trying to find but couldn’t? A problem that you had and couldn’t find a solution to?
If you have encountered a situation like this. Then, become the solution. This philosophy works because it is possible that you are not the only person who is having this problem. So, if you find a solution to a popular problem, people would be willing to pay for it.
You can apply this method to your blogging niche also.
Pick a niche where you see a gap in the market.
Let me give an example: Tim Ferriss, the New York Bestselling author of The 4 Hour Workweek, wrote his book to solve his own problem. When he was trying to find ways to run his business while traveling, he couldn’t find help.
So, guess what? He wrote the most comprehensive resource for it! And the book became a bestseller.
See my point? Try it for yourself!
Identify the problems in your profitable blog niche market
The other thing to check when choosing a profitable blog niche is to identify the problems in your niche. If you can identify the problems and provide solutions to those problems, you can make a place for your blog in the internet space.
Are there problems that people are facing in your niche audience? Can you solve them?
If you have answered ‘Yes’ to both of them, then you have a gap that you can fill in the market. This gap will be your little corner.
In blogging, it is all about solving problems and serving the audience.
Check out products on Affiliate Marketplaces
Choosing a profitable blog niche can be a tricky thing. There are a lot of factors that you need to consider. One of the factors is the availability of affiliate programs and products.
In the beginning, you might not choose to have your own products on your blog but you will be promoting other people’s products as an affiliate. So, before finalizing your niche, you need to check the products or programs available in your probable niche.
For that, check out Clickbank, Amazon, Shareasale, and other marketplaces in your niche.
Check out Google Trends
The other thing you would want to do is to check out Google Trends.
Check the latest Google Trends as follows:
- Go to https://trends.google.com/trends/?geo=US
- Enter a search term or topic you want to search for trends for
- On the top right of the page, you will see the option to change the state as per your requirements. If you want to see trends for a particular place, select that
- See the trends in the following graph
- You want to select the niche that is in a constant trend. A graph looking like this:
You want a graph like this. A topic that has almost constant interest over time:
See how this graph has a sudden jump at the end of the year? This jump will die down as soon as the year ends.
Competition Analysis
Before choosing your niche, find out about your competitors. Research and find out about 7-10 competitors. Visit their website and do a scan of it.
Can you write better blog posts? Do you have a unique angle on the topic discussed? Check out their social media…can you do a better job at promotion?
Can you design a better-looking website? Check out the products they have…do they have e-courses? Coaching? Membership? Can you envision yourself making similar or better products? Provide more value than them?
If the answer to all of the question above is ‘Yes’…then you are good to go.
The other thing that you need to check is…whether you have competitors at all or not. If there are no competitors, there are high chances that the blog niche is not profitable. Because wherever there is money to be made, you will find competition.
Look to your passion
If you’re still having trouble coming up with niche ideas? Start with your passions.
Love knitting? Crocheting? DIY projects? Those are some pretty profitable niches.
So, start digging into what it is that you are passionate about and see if there is way to turn that into a profitable blog niche.
Explore online communities
The other amazing way to find a profitable blog niche is to research. Like research the @#$! out of your audience. Whatever broad topic/niche you have in your mind…you will find an online community for it. You will find a Facebook group on practically every topic under the sun. So, for research purposes…join a few Facebook groups. Join some of them. Be active in these communities. Go through the threads. The questions people ask. The type of discussion happening in the community.
Post a survey if admin allows and get to know the audience better. You will see a pattern emerging, the same problems people are having being voiced over and over again. Take note of these.
Another place you can go to research your idea is Amazon. Are there books available on Amazon for your idea? How many books are available? If you find books on the topic, this means that the topic is popular and there is money to be made in that niche. So, boom! Profitable blog niche idea right there.
Now, onto the next step.
Open around 5-7 top books in new tabs and go through their reviews. Reviews that are 2 or 3 stars are goldmines. These reviews show that the book was good with some points missing. You want to focus on the points missing in each of the books. Something missing could mean an opportunity for you.
Identify opportunity
Wherever you see a gap in the information provided online…or a topic not explained properly. That’s an opportunity.
The other way to look at it is this.
Can you do better than was is already done?
Can you explain the topic in simpler easy to understand language?
Can you get the results faster for the audience?
Do you have a personal story that will connect with the audience?
These are the opportunities that you need to take advantage of.
The gaps to fill.
Because the truth is told. There are probably thousands of blogs out there about the same nice you are choosing…so, what is it that sets you apart?
Your Unique Selling Preposition will make or break your blog.
Your personality makes a significant contribution to the success of your blog. There is only one you.
There is only one question you need to ask yourself while choosing a profitable blog niche: Is this something a lot of people have a problem with and are willing to spend a lot of money on?
What are you thinking about choosing for your profitable blog niche? Let me know in the comments.
Check out these other blog posts:
Don’t Make These Blogging Mistakes: 10 Ways I Was Blogging for Broke Instead of Blogging for Bank™: https://heycrystallace.com/dont-make-these-blogging-mistakes-10-ways-i-was-blogging-for-broke-instead-of-blogging-for-bank
Why You Need These 3 Legal Pages for Your Blog: https://heycrystallace.com/why-you-need-these-3-legal-pages-for-your-blog
Blogging for Bank: The Best Facebook Group for Bloggers and Entrepreneurs: https://heycrystallace.com/blogging-for-bank-the-best-facebook-group-for-bloggers-and-entrepreneurs
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