Last Updated September 2021 by Crystallace
How Brand Storytelling Sets Your Brand Apart from Your Competitors
Storytelling is one of the things that we enjoyed the most when we were children. It took us to different places and allowed us to experience different things. A lot of people today, even as adults, are hungry for good stories.
Stories of hope, success, kindness, and doing the impossible are some of the most common topics of the stories that you read on social media. You can use the power of storytelling to your advantage when building your brand.
Storytelling is the oldest form of advertising that is still used today and it has not lost its magic even after a century. You can use brand storytelling to influence your audience better and set your brand apart from other brands.
Brand storytelling can help establish trust with your clients, customers, employees, investors, and even members of your family.
So, how do you use brand storytelling to set your brand apart from the rest?
The first thing that you have to consider is what matters most to your audience. What do they want and what can you offer that will make them feel special? Tell stories with these elements in them.
You have to think of your audience’s wants, their pain points, what they are looking for and how you can fulfill their needs through the values that you hold dear.
When they are able to see themselves in your story, then they will be convinced that they can do the same thing if they follow what you say. You can use brand storytelling in a variety of ways to build trust, share values, and build a relationship that will last long after your customers make their purchases.
There are some simple things that you can do in telling stories that will move people. Here is how:
Use different characters. Have different individuals in your stories who represent the emotions and ideas that you want to express. You can also use different characters with opposing views which will generate interest on what happens next.
Brand storytelling helps people remember what they have read or heard because it makes it less boring and not as simple as just giving facts and information about a certain topic. It is one way of making people remember your brand and it makes them trust you more. Brand storytelling also gives people a sense of belonging and community, thus establishing long-lasting customer relationships.
It is important that the story has a beginning, middle, and end. You must know where the story will go and what the outcome would be like before you start thinking about the characters.
You will not be able to use brand storytelling the right way if you do not have a theme and message of your own that comes out in your stories. Be sure that your brand has something to offer before you start telling a story about it.
If you are creating a product or service, it is a good idea to create your own story surrounding your brand. It will help you to gain more trust and make it easier for people to relate to your business.
If your business is already established and you want to change things up, create a story around the changes that you are making. People love to hear stories about how companies are evolving and improving because it shows that they care about their customers, employees, and investors.
The last tip that I can give you when using brand storytelling to set your brand apart is to be creative. Be as interesting and unique in your brand storytelling as you can because it will help people pay attention to you.
How to Create Your Brand Story
1) Highlight the problem.
You will need to focus on the problem or challenge that your brand is solving. Think about what the most pressing issues are for your target market and then highlight a few of them in your story. This can be done by using different characters in your story and highlighting their points of view, thoughts, beliefs and actions when it comes to these problems.
2) Develop a theme.
Because storytelling is used to communicate a message, you will need to develop a theme for your story and then connect with your audience on an emotional level. You can do this by telling stories about characters who are facing these same challenges or problems that your target market has. They have been working (and failing!) to find solutions for these problems on their own. The values that your brand holds dear are what they need to succeed and overcome their challenges.
3) Show how the theme is represented in real-life situations.
You will want to show how the themes from your story translate into real-life scenarios with your customers. How do you make them feel better about themselves and their lives? Be sure to create stories that show your customers using your product or service in these real-life situations. This will do a great job of showing them how you can help them live out the themes from your story.
4) Show what makes you different.
If there are any parts of your business that make you unique or different from your competitors, you will want to highlight these points. If there are certain values that you hold dear which make your brand special and stand out from the crowd, be sure to include them. Stories can help people relate to you on a personal level because they feel like they already know you and what makes you tick.
Storytelling is your opportunity to set your brand apart in a competitive field by relating with your audience on a personal level. It is the tool that allows you to show your customers what makes you different. Spend some time thinking about how to tell a story that sets your brand apart from the rest in a unique way.
Does your brand have a story? Let me know in the comments.