Last updated June 2021 by Crystallace
Happy new year, friends! Ah, what an absolute relief that 2020 is finally over. How are you? Despite everything, I hope that you had a safe and wonderful time spending the holidays with important people in your life.
Now, let’s get to work.
A new year means it’s time for new beginnings.
And one of the ways to jumpstart the year is by blog goal setting.
Before we start blog goal setting, first how do you define a goal?
Simply put, a goal is a purpose or something that you want to achieve.
There are instances where we set short term goals, such as paying off your credit card debt in 3 months (maybe less), or long term goals like buying your dream house in 3 years.
Mind you, goals aren’t just material things. Goal setting can also be something that can benefit you physically, like switching to a much healthier diet or personal development like prioritizing your mental health.
Blog goal setting for bloggers in 2021: Start the new year on a positive note
If you’ve been blogging for months (or years) as a hobby and you feel that 2021 is the year to take your blog to another level. Well, you’ve come to the right place.
Today, we will talk about goal setting for bloggers in 2021 with blog monetization as our main focus.
If you have not done so already, your first blog goal should be to get the legal aspects of your blog together.
I cannot stress how important this is, in this blog post I talk about the important reasons why every blog needs to be legally protected. Please don’t keep putting this off. Compliance laws are getting stricter and the longer you put this off the more you put yourself and your blog at risk at being shut down.
Now, that we have discussed the super important legal stuff, let’s start by dividing your goals into five different categories. This way, you’ll be able to identify which ones you want to prioritize and what to set aside.
Sidebar: I really do practice what I preach on my blog. For examples of these goals, you can look at some of my old blog income reports where I set monthly blog goals for myself.
Blog goal setting categories
As a blogger, it is our responsibility to provide quality and valuable content to our audience. To be consistent, there are things you need to consider such as:
How long does it take for me to finish one blog post?
Given that I have a full-time job, how many blog posts can I publish every month?
How many hours per week do I need to achieve my goals for the month?
Remember that content creation is just a fraction of running a successful blogging business. As a blogger, you need to wear at least 3 different hats at the same time. This is why planning and goal setting is essential.
For this, you can also check out my previous blog post where I talk about my top 5 tools to help you plan your blog content.
Social media growth
As bloggers, having social media platforms can increase your chances at how to make money blogging.
While I am on Facebook, Instagram, Twitter (not super active), YouTube (not super active) and Pinterest. I spend the most time on Pinterest. This is because most blog traffic comes from Pinterest so as a blogger it deserves my attention.
But Pinterest is not as simple as the other social media platforms. In fact, it is a visual search engine with it’s own SEO. You have to know what you are doing on Pinterest if you want it to be fruitful for your blog. For me, I struggled with Pinterest until I came across this amazing Pinterest course that taught me the ropes.
Another way to make money blogging with social media is by creating sponsored posts. A sponsored post is simply a way for bloggers to receive compensation by promoting a product or service.
Sponsored posts can be in a form of an Instagram post or IG stories, a blog post, or a Facebook page post.
The more followers you have, the greater the chances that brands would want to work with you. You would use a media kit to introduce yourself as a blogger/influencer to brands and tell them how can you help them in terms of marketing their brand to your audience.
But before you accept any brand deals, it is important that you protect yourself and your blog legally. For this, I recommend my Sponsored Post/Influencer Agreement Legal Template. This template allows you to have complete transparency in terms of what goes down to your agreement and set proper expectations between you and the company you’ll be working with.
Additionally, a lot of brands won’t work with you unless your blog have the proper legal pages in place. Brands want to make sure they are protected and not liable for any fault of the blogger.
Sponsored posts are a beast of their own and it is a lot of competition out there. If you want sponsored posts to be a source of income for your blog I recommend this course. It has all you need to know about sponsored posts.
If one of your goals this year is to reach 50,000 page views per month, I’m sure it’s because you want your blog to earn passive income through ad networks like Mediavine.
Besides, more blog traffic means more opportunities to make money, like selling your own products which I’ll discuss next.
Digital products sell like hotcakes these days. This is because it’s easy to make, affordable, and has a high ROI.
Digital products can be but not limited to:
- Stock images
- Stock videos
While you’re waiting for SEO to kick in, you have greater chances of making money blogging by selling products even if you have a small following.
Check out my very first income reports for proof of this. I started making money on my blog once I created my own products. l
Still now, the majority of my income comes from selling digital products. A lot of bloggers struggle with what kind of products to create, who to sell them to, and how to market them. I cover all of that is my Blogging for Bank: Blog Product Planner. Click below to join the waitlist!
Aside from products, one of the ways to make money blogging is by providing services. In fact, I offer one-on-one coaching services to bloggers like you.
Here is the link where you can book an appointment with me.
Moreover, there are other ways to offer services like:
- Social media management
- Pinterest management
- WordPress development
- Email marketing
- Graphics and design
Although it’s ideal to make money blogging through passive income, offering services is an excellent way to make money while you wait for SEO to kick in, or get affiliate sales.
This is another thing that I do myself. Because I am knowledgeable about certain areas of the law, I ghostwrite blog posts for other lawyers and law firms to place on their blogs. It’s a great source of income, especially if you have a niche topic you’re really knowledgable about.
Other resources you may find helpful
And that’s about it. I hope I was able to help you achieve clarity in terms of what goals you want to achieve in 2021.
At the end of the day, goal setting for bloggers boils down to remembering your “why”.
Why did you start a blog?
Why do you want to be a blogger?
Why are you doing this?
Lastly, don’t be too hard on yourself. Celebrate your wins, no matter how big or small. Enjoy the journey. You got this.
So what goal are you setting for your blog this year? Let me know in the comments.