Last Updated June 2021 by Crystallace
Do you consider yourself a hobby blogger or a blogging business owner? If you’re the latter, how do you embody your CEO role as a business owner?
Hello, everyone. So happy to be here. Today, I’m super excited to share my two cents on what it’s like to be a blogging business owner. I find that this is a very important subject to tackle because, whether you like it or not, a blog that makes money is a business per se. And if you want to take it seriously, there are things you need to consider for the blog to stand the test of time.
Here are 5 important tips on how to embody your CEO role as a blogging business owner:
Tip #1 Treat your blog as a business
We all have our reasons why we want to start a blog and make money. In fact, Crystallace recently shared her 10 tips on how to do it in 2021.
Therefore, if you want to be a blogging business owner, it’s going to be difficult for you to make it happen if you don’t treat your blog as a business from the very beginning.
For instance, as a blogging business owner, you need to get started with a self-hosted WordPress website. This is non-negotiable. Other platforms like Squarespace can work, too.
What’s important is you secure a domain name and a reliable web hosting service.
I’m not saying you have to spend thousands to get started. But, if you want to start something that will support the life you want, it’s better if you treat it right from the start.
Tip #2 Invest in tools that will make blogging life easy
Treating your blog as a business comes with a price. I’m not saying you have to spend thousands to get started. In fact, the 3 important investments you need to make are:
- Domain name
- WordPress web hosting
- Legal pages
Speaking of legal pages, I highly recommend the Blog Website Legal Bundle by Crystallace. This bundle has three of the most important legal pages every blogger must have. These are:
As a blogging business owner, it is your responsibility to protect yourself from getting sued and protect your blog from content theft and other lawsuits. The Blog Website Legal Bundle has got you covered. What I also love about this bundle is that the legal pages come in Word documents which makes it easy to edit to fit your business brand. Moreover, the Blog Website Legal Bundle is written by a lawyer, which adds credibility to your legal pages.
Tip #3 Build a dream team for your blogging business
Most blogging business owners have the impression that they have to do everything on their own.
In my opinion, it’s hard to scale a blogging business if you will not delegate tasks to your dream team.
For example, one of your blogging goals this 2021, is to launch an online course. Given that you have a full-time job, and spend 2 to 3 hours every day doing admin tasks, blog writing, Pinterest management, etc., you’re probably scratching your head right now because it’s nearly impossible to do everything and create your course at the same time.
This is how your dream team will save the day. You can hire a VA to help you out with admin tasks and blog writing while you prep your online course. If you’re not comfortable getting an assistant, Crystallace’s Virtual Assistant Agreement will formalize and legalize the terms of your business partnership. Moreover, getting an assistant will allow you to focus your time and energy according to your priorities at a given week or month.
Now, I know what you’re thinking.
“But Cherrie, you said I only need a domain name, web host, and legal pages to become a blogging business owner. Now you’re telling me I need an assistant? I can’t afford it right now.”
Hear me out.
As a blogging business owner, you need to understand that it doesn’t really cost a lot of money to get started. But if your goal is to take your blog to the next level ie. sell products, offer services, etc., eventually, you’re gonna need all the help you can get. And this is where VA’s come in. I’m not saying you have to hire someone now, but you have to be open to the possibility to build your dream team in the future. Otherwise, you can sacrifice one for the other. For example, instead of spending 2-3 hours per day with your blog, make it 4-5. Or, instead of publishing blog posts every day, make it once a week. By the time you’re done with your digital product, you can go back to your regular blog schedule.
Tip #4 Know where your blogging business is headed
As a new blogging business owner, I find it very disheartening to see bloggers making $$$$$/month passive income and I don’t. Well, at least not yet (wink). Obviously, there’s so much to learn, and so much content to produce. But you and I both know that a blogging business doesn’t start and end with content creation. In fact, content creation is just the tip of the iceberg, the top of your sales funnel. Eventually, you’re gonna have to scale the business through
- Display ads
- Product sales
- Affiliate sales
Therefore, I would highly suggest that in the first few months of blogging, or way before you get started, you have to have an idea as to where your blog is headed. Figure out what do you want your blog to accomplish in 3 to 5 years and beyond.
It’s great to have short terms goals. In fact, these are the ones that are easy to achieve. But having long-term goals allow you to have a blog that can stand the test of time. Who knows, in the future, your blogging business can be passed on to your son or daughter.
Tip #5 Be patient
If you are familiar with Income School on YouTube, they have a flagship course called Project 24 which aims to help niche site owners earn passive income from blogging in a span of 24 months. Although taking the course may not guarantee 100% success (just like other online courses out there), a course like this may give you the motivation you need to keep going. Besides, a blogging business really does take time.
Moreover, let me just put it out there that there are instances where blog posts take about 6 to 8 months to rank on Google. So if you are someone who wants to make money from day 1, you have to find other sources of income on your blog to make it happen. Think selling products or offer services.
To wrap up, being a blogging business owner has its pros and cons.
But at the end of the day, it’s your decision to start a blog that will support the life you want. If your goals have changed in the process, know that you will always have options. Chelsea Clarke has a marketplace for buying and selling blogs. So if this is the kind of blogging business you want, head on to her website and check out the listings to give you an idea.
If you need to talk to someone to get professional advice, Crystallace offers a one-on-one coaching service and blog audit, which is a small price to pay if you really want to get serious with your blogging business.
I hope you find this helpful.
I wish you all the best in your blogging business. Cheers.
About the author: Cherrie Ann Balictar is a freelance blog writer and blogger at The Greatest Digital Creatives. In between writing blog posts and managing niche sites, she is a lipstick junkie who shares a one-bedroom apartment with two dogs Kuya and Bunso.