How To Write the Perfect About Me Page to Get Brand Deals

Blogging Tips, Business

Does your blog need a makeover this year? Or if you’re just starting out, were you able to come up with the perfect About Me page for your blog? If you’re answer is no, don’t worry. In case you really have no idea where to begin, here’s a list of 10 common things you should post on your About Me page.

What is an About Me page?

The About Me page is a separate web page on your blog that speaks about you and what your blog is about. This allows readers, old and new, to get to know you better. Moreover, the perfect About Me page attracts opportunities like sponsorships and brand deals if done well.  

If you’re curious about what my About Me page looks like, check out this link.  

10 Things You Should Post on the “About Me” Page

About Me page Tip #1: Tell a story 

Before writing your About Me page, ask yourself about the things you want to share with your readers. For example,

  • Your humble beginnings
  • Why did you start a blog
  • Your struggles and how you overcome them
  • Hobbies and interests

Your About Me page doesn’t have to be too personal, to the point where you’re oversharing personal information that you may regret later. Write about what sets you apart from other bloggers in your niche. This will help you stand out.   

About Me page tip #2 Simplicity is beauty

Do not intimidate your readers with metaphors and highfalutin words. Your sentences must be conversational as if you’re talking to a friend you haven’t seen in a long time.

About Me page tip #3 Write naturally

Writing naturally gives the impression of a simple discussion. The more you are yourself, the more your readers will feel close to you. My advice: write the first draft without overthinking or rereading yourself. You will have plenty of time to rework it later.

About Me page tip #4 Keep your sentences short

Let me show you what this means. Take a look at my About Me page and scroll down to see how I described myself and my blogging business. 

By the way, I’m Crystallace.

I’m a lawyer and a blogger that wants to help other bloggers and entrepreneurs by providing DIY Legal Solutions™.

You don’t need long sentences to prove a point. Gather your thoughts and look for words that will fully describe you and what your blog is about. 

About Me page tip #5 Know your readers, their problems, and offer your solution

I concluded my About Me page with this statement:

I have spent the time doing all the boring legal research and translating the legalese so that you guys can turn your blogs into businesses by doing it yourself.

I also created my Legal Boutique where you can shop for simple and easy-to-use, legal templates, contracts, and agreements for your blog or other business.

So are you ready to turn your blog into a business?

Notice how I told my readers what I went through to get to this position? And, did you notice how I promoted my Shop page where you can get my legal templates without being pushy?  

The perfect About Me page sets the tone of your blog. Moreover, it allows you to have a “proper introduction” to readers old and new. 

Get sponsored posts opportunities straight to your inbox!

About Me page tip #6 Testimonials

We always say that a picture is better than a thousand words. This is also sometimes the case with numbers! Telling a great story is one thing, but we are all the same on the Internet, a virtual space where anyone can become anyone and say anything. To boost your credibility, cite concrete numbers.

Or, if you have provided your services or products to your audience like myself, I actually put my testimonials where anyone can see them right away. I put mine on my Homepage.

About Me page tip #7 Show your face

By revealing your face and those of your team, you humanize your brand. Even if this statistic is not directly related to our subject, we find it revealing of the impact that the presence of a face in a photo can have. Of course, we opt for a photo in which you seem a minimum of friendly or, even better, a photo where you smile. 

Let’s say you want to blog anonymously, you can create a custom logo that will represent your blog. Or, how about objects or living things that can represent you? For example, if you blog about vintage clothes, use an image of your favorite vintage piece. For pet bloggers, you can share photos of your dog or cat. 

About Me page tip #8 Set expectations

Talk about what topics you cover in your blog. You can link your blog post categories in your About Me page and write short paragraphs (2 to 3 sentences will do) describing what your readers can expect from you. 

About Me page tip #9 Add a Call to Action (CTA) 

An effective About Me page says a lot about you and your blog. This page is also a great opportunity for you to grow your email list by offering freebies. In my case, I offer a blog legal checklist that you can download for free

Meanwhile, other bloggers offer ebooks, printables, email courses, mini-courses, and others. This will depend on your niche and what your readers need from you.

About Me page tip #10 Add your social media accounts

When people first hear about you, they want to know if you’re a real person, believe me. One way of doing so is by searching your name on Google or on social media. 

In my case, I want my readers to follow me on Instagram. This is why I have my Instagram posts embedded on my About Me page, right above my footer widget. 

Also, you can see social media icons floating on the left side of your screen. This way, it will be easy for readers to share my blog across other platforms. 

Conclusion

At the end of the day, the perfect About Me page is not about having a fancy web design, or flashy photos. What makes the perfect About Me page is the person behind the blog. 

Be unique. Be you.

What’s on your About Me page?

Other tips you may want to share with fellow bloggers?

Let us know in the comments. 

from the lawyer next door,
Crystallace Fenn

FTC: I participate in an affiliate marketing program. If you choose to make a purchase as a result of clicking a link, I may receive a small commission of the sale. This helps me run my blog and I don’t talk about things I don’t actually use.

Legal Disclaimer: Although I am a lawyer by profession, I am not YOUR lawyer. All content and information on this website is for informational and educational purposes only, does not constitute legal advice and does not establish any kind of attorney-client relationship by your use of this website.

about the blogger
Hi, I’m Crystal and welcome to my blog. I’m a Millennial (and a lawyer) who enjoys sharing and helping others.
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