Last Updated July 2021 by Crystallace
5 Important Points for How to Outsource Blog Writing
The decision to outsource blog writing can be a blessing or a curse depending on your processes. As a blogger who is just getting started online, choosing to outsource blog writing can help you a lot by, saving you time, allowing you to focus on the creative aspect of blogging, and increasing your level of efficiency.
This article will help you learn how to properly outsource blog writing and possibly other tasks, so that it becomes a blessing rather than a curse for you and your blog.
#1 Set clear goals
While outsourcing writing jobs can save you time, if it is not done correctly, you may end up wasting time instead of saving time.
For example, if the person you outsource blog writing to ends up taking longer than is needed or takes on more work than what was originally agreed upon, then your outsourcing efforts will have been for nothing.
Some shoddy freelancers will try to take more time than what is necessary to complete a project. Especially if they are paid by the hour. In order to circumvent this issue, set clear goals and timelines in your outsourcing process. Offer to pay for blog writing services on a
#2 Keep things organized
If you outsource work for more than one of your blog’s functions at a go (e.g., writing articles and working on the design), you will have to set up a way of keeping things organized in order so that the freelancer or team you’ll be working with can stay on task.
You can use project management tools like Basecamp, Harvest, Trello, Toggl and Asana for this purpose. You could also keep your own custom spreadsheet where you give each task a number or color code.
#3 Match expectations – communicate clearly about your outsource blog writing needs
It helps that both parties are clear on what needs to be done before they start working together. This will allow any misunderstandings to be resolved right away, saving time and effort in the long run.
Outsourcing work requires effective communication on your end – more so than when you do all the work by yourself because every little detail is important to the outsourcer in order to guarantee quality work. Make sure to clearly outline what it is that you need from them before having them get started. You could even provide sample images or mock-ups if applicable.
Don’t assume that just because they’ll be working on your blog, it’s easy for them to understand the look and feel that you are aiming for. Assuming that may cause things to go wrong later in the process.
For instance, if you outsource article writing tasks to an outsourcer, be sure to communicate the keywords and tone of voice that need to be used so that the content can rank well for those keyphrases and will seamlessly blend into your blog.
ALWAYS USE A CONTRACT.
I can’t stress enough how important this is. Having a contract helps to protect you and your business. A simple Independent Contractor agreement will do the trick. I wrote one specifically for bloggers that you can grab now.
#4 Get detailed reports
Once the outsourcing process is underway, it’s important that you get detailed reports and updates from your outsourcer. This way, you can make sure that they are on the right track in terms of meeting their deadlines and carrying out what was agreed upon.
If you’re just starting to outsource work for your blog, this last point should really be a no-brainer: Make sure to set up daily check-ins and weekly meetings with them so that any problems or issues can be brought to light immediately rather than letting them go unnoticed until everything has been completed.
Provide detailed feedback to them so they can make corrections and adjustments to their work. This way, you’ll be able to get high-quality results without having to waste time checking and rechecking for errors later on. The longer you work with one outsourcer, the easier it will be for both of you to work together as you both begin to get comfortable with each other’s styles and expectations.
#5 Know when to let go
Sometimes outsource work doesn’t turn out as planned. For example, maybe the quality of your outsourcer’s work is below par and needs a lot of extra editing. Or maybe you’re not happy with the way that they have carried out their assigned tasks.
When this happens, it’s best to let go so that you can find someone else who can do the job better instead of straining your relationship and giving them more work than they are able to handle just because you feel sorry for them or don’t want to hurt their feelings. Don’t be afraid to request a refund if you paid upfront. In fact, due diligence demands it!
Make sure to read through any contract or terms and conditions that came with your outsourced content before payment is made. If there were no expectations set from both parties regarding quality control during the outsourcing process, then there might not be a way for you to get a refund.
There are tons of examples of outsourcing gone wrong, and even though most of those happened due to language barriers and cultural differences, they could just as easily be traced back to unclear expectations or a lack of communication throughout the process.
Outsourcing should not be done in order to put off doing work yourself, but rather so that you can focus on other areas of your blog while higher quality content is being produced for you at very reasonable rates. Quality over quantity all the way!
Hopefully, this article has given you some insight into how outsourcing can benefit your blog and what points you need to keep in mind when outsourcing: setting clear goals, keeping things organized, being on the same page as your outsourcer and getting detailed reports so that adjustments and corrections can be made before final delivery.
Wondering how to hire a blogger or hire someone to create your blog? Check out this blog post I wrote where to find some good help.
Are you thinking about outsourcing for your blog? Let me know in the comments.
Another important preparatory element of outsourcing your content writing is deciding how much control you want to invest in your writer. You may want to hand off the entire content writing process, other than general strategic guidance. Alternatively, you may want to select keywords, topics, and more while having the writer only produce the actual content. It is applicable to each aspect of whether you outsource SEO, SMO, or Content writing.