Last Update June 2021 by Crystallace

So You Want to Start a Successful Lifestyle Blog

Among the most common blog niches out there is a lifestyle blog. We are always curious about what’s happening behind the scenes of our favorite celebrities. To satisfy that curiosity, fashion magazines like Vogue, Elle, Harper’s Bazaar, and Glamour would feature celebrities in a tell-all interview or photoshoot for their audience. The concept is the same with independent lifestyle bloggers. 

To know whether this blog niche is for you, let’s talk about the basics of lifestyle blogging.    

What is a lifestyle blog? 

A lifestyle blog is an account of someone’s personal interests and life activities. 

For example, I consider mine a lifestyle blog because I share my experiences as a blogger, lawyer, and foodie. 

Another example would be a lifestyle blog about work outfits, weight loss journey, or how to switch to a vegan diet, even dating and relationships. 

What do you write in a lifestyle blog?

A lifestyle blog is versatile. You can write about anything under the sun. Some common blog post ideas would be: 

• A day in a life – eg. What I eat in a day, Day in a life of a fashion photographer, Day in a life of a beauty vlogger
• Product reviews – Like this one that I did on this amazing Pinterest course for bloggers
• Tours – eg. Closet tour, Apartment tour, Bedroom tour, Kitchen tour 
• Makeup transformations – eg. Before and after, Bridal makeup, Halloween makeup
• Routines – eg. Morning routine, Evening routine, Self-care routine, Skincare routine, Detox routine, Exercise routine, Everyday makeup routine  

Can lifestyle blogs be profitable?

Yes, lifestyle blogs can be profitable. There are many ways to have a full-time income from a lifestyle blog. Some of these are:

• Display ads 
• Affiliate marketing
• Sponsored posts
• Product sales 
• Services 

When you offer services, it’s very easy to make money on your lifestyle blog. Some of these services are one-on-one coaching, copywriting services, and social media management.

However, if you aim to make passive income through your lifestyle blog i.e. affiliate marketing, and display ads, you need to create lots of content because you will rely heavily on blog traffic.    

I talk about how you can start a blog that makes money from jump in this blog post.

How to start a successful lifestyle blog in 2021

1. What is your why? 

If you want to start a successful lifestyle blog in 2021, money will always be part of your why. Unless you’re doing it as a hobby. However, when I see bloggers “hobby blogging” most of them lose interest because of the amount of time, energy, and money to run the blog and not going anywhere. 

In fact, that’s what happened with me. I had been blogging off and on as a hobby since 2012 and because I was just doing it as a hobby it wasn’t making me any money. It wasn’t until I stopped making these blogging mistakes and implemented changes that my blog started earning passive income for me

A successful lifestyle blog in 2021 should allow you to build the life you want. 

2. Create a solid business plan

A business plan will help you create a mission and a vision for your lifestyle blog. 

How do you see yourself and your blog 5 years from now? 

Can you make a full time income as a lifestyle blogger? 

How do you scale the business?

A business plan is also a road map that provides directions so a business can plan its future and helps it avoid bumps in the road. 

3. Choose a reliable blog platform

A self hosted WordPress website is always the top choice for starting a successful lifestyle blog in 2021. I choose WordPress for my blog because it’s beginner-friendly, and completely customizable. Moreover, WordPress is great for SEO. 

Btw, I found this FREE SEO course that is great for bloggers, you can check it out here.

Another strong and reliable platform is Squarespace. I love their ready made templates. If you hate building a blog from scratch, Squarespace is definitely a good choice for you.  

4. Protect your lifestyle blog with legal pages

Believe it or not, a lifestyle blog is just like any other business. Therefore, it needs to be protected from content theft and other lawsuits. My Website Legal Bundle is the perfect bundle for you. This bundle includes 3 of the most important legal pages you need for your blog ie. Privacy Policy, Disclaimer, and Terms and Conditions. 

My Website Legal Bundle is so easy to use. Upon purchase, you will receive a Word document containing the legal pages that you can edit to fit your lifestyle blog. 

Next, upload the legal pages on your blog. 

If you’re using WordPress, go to your Dashboard > Pages > Add new > Add a page title (for example, Terms and Conditions) > Copy and paste the text from the Word document > Publish

Easy, right? 

What you will love about my Website Legal Bundle is that it is written by yours truly, a full time blogger/lawyer. 

5. Create content that will serve its purpose to you and to your audience 

A lifestyle blog is a personal account of what it’s like to be someone. 

For example, a lifestyle blogger can serve as an inspiration and motivation to those who struggle from weight loss. 

Another example would be a lifestyle blogger dealing with career change at 40. 

Create content that will help your audience, which will eventually help you, too. 

Conclusion

To start a successful lifestyle blog in 2021 can be a challenge.

But with the right mindset, this is going to be an easy startup business for anyone who wants to make money online. 

If you need blogging support, join the best Facebook Group for Bloggers.

Are you thinking about starting a lifestyle blog this year? Let me know in the comments.